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EL PRINCIPIO KICS
The KICS principle
Publisher:
Ediciones Urano, SAU Language:
Spanish
Year of Publication:
2012
Pages:
192
Number of editions:
1
Spanish Retail price:
13.00€
ISBN:
978-84-92452-93-4
Genre:
Others
Season:
AUTUMN 2012 SYNOPSIS
Paraphrasing the KISS principle in business (Keep It Simple, Stupid), this book of business strategy will help managers make their businesses and organizations more competitive. The authors’ methodology is based on Jack Trout’s teachings on strategic positioning.