Belén Gaudes y Pablo Macías

With degrees in advertising from Madrid Complutense University, our professional and personal destiny brought us together at the advertising agency Draft FCB. But we wanted something more than a job – we wanted a way of understanding life, and in 2007 we launched our own studio and publishing house, Cuatro Tuercas. Here we combine work for clients, that puts food on the table, with personal projects, that feed the soul. One of our first was Prepapá, a brand conceived for fathers-to-be who want to take on responsibility from pregnancy onwards. Then we introduced our story collection Twice Upon a Time, which aims to bring a new focus to classic tales to question established roles. We firmly believe that the fight for equality goes hand in hand with changing the way children are educated.