Author´s books
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Big Brother is Dead: The day the consumer silenced the brands
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Javier Regueira
Javier Regueira is a co-director and partner of the music company Pop Up, and also teaches at a number of business schools, writes and speaks at Marketing and Entrepreneurship events. During his career in marketing and advertising, he has passed through multinationals like Leo Burnett, Nivea, Grey and Imperial Tobacco and managed such brands as Marlboro, BBVA, Davidoff, Nokia and Lucky Strike.
Javier is a graduate in EuropeanEconomic and Business Sciences , ICADE E-4, he has a masters in marketiing and a PhD. from the Universidad Rey Juan Carlos. Big Brother is Dead is his second book.