New Spanish Titles - Autumn 2012

The Blue Nile provides over half the volume of water flowing from the Nile into the Mediterranean. Nevertheless, almost nothing is known about the basin it flows from, the people who live next to it, the adventures it has had. Javier Gozálbez set himself the challenge of discovering what lies beneath this silence and, like the explorers of old, he started at its source in Ethiopia.

The authors analyse the impact of the new digital paradigm of the book will have on the architecture of the sector and the agents presently involved in the value chain.

Finally, one evening, one of the eggshells began to crack, and the little heads of the newborn ducklings appeared. How beautiful they were with their soft golden feathers! But, suddenly, out of the biggest egg came the great big head of a very different duckling…

Paraphrasing the KISS principle in business (Keep It Simple, Stupid), this book of business strategy will help managers make their businesses and organizations more competitive.  The authors’ methodology is based on Jack Trout’s teachings on strategic positioning.