New Spanish Titles - Spring 2011 - B

Over a century ago, the industrial revolution and mass production forced companies to look for mass markets for their products. These companies made use of a new tool (advertising) to bombard enormous audiences with  generic messages through the loudspeaker of the media.

Once upon a time there was an old woman who was a witch. She dressed in the style of a witch and she had a witch's nose, which made her look like a witch. Sometimes, the children saw her in the street and, with their hair standing up on end, shouted: "A witch!" And they were not mistaken. But she wasn't a very original or creative witch, or even amusing. She was a boring, bored witch.